IPSOF

Ipsos S.A. operates as a leading global market research enterprise, extending its survey-based analytical services to a diverse clientele of businesses and organizations across Europe, the Middle East, Africa, the Americas, and the Asia-Pacific region. The company's offerings encompass the complete spectrum of the information production and analysis process. This includes meticulous data collection, sophisticated data processing and integration, in-depth analysis, effective information delivery and presentation, and strategic insights activation. Ipsos provides specialized research across numerous sectors, such as audience measurement, automotive and mobility development, brand health tracking, channel performance, corporate reputation management, creative excellence, customer experience enhancement, healthcare insights, innovation studies, market strategy and understanding, public affairs, and social intelligence analytics. It also leverages proprietary platforms like Ipsos MMA and Ipsos UU, alongside other bespoke specialist services. Utilizing a range of advanced methodologies, Ipsos employs techniques like device agnosticism, programmatic sampling, and digital face-to-face interviewing. The firm also delivers comprehensive digital and online solutions, including integrated mobile and web-based surveys adaptable for laptops, smartphones, and tablets, as well as qualitative research services. Furthermore, it manages Ipsos.Digital, a platform designed for self-service research. Beyond traditional research, Ipsos integrates cutting-edge artificial intelligence and data science, developing analytical tools rooted in machine learning, big data analytics, and advanced modeling. Additionally, the firm provides insights from behavioral science and neuroscience, and supports ongoing learning through its Ipsos Knowledge Centre, available to both internal teams and clients. Established in 1975, Ipsos S.A. is headquartered in Paris, France.